1. Cloud-Based Infrastructure - like Microsoft Azure and Amazon AWS - Citrix can host their virtual desktops and applications to cloud. This is good if companies don't want to maintain and manage on-premise hardware infrastructure. Eliminating these hardware makes things very easy to manage because it gives the administrator the ability to manage their infrastructure wherever they are.

2. Scalability - Since there is no hardware to manage - it is very easy to add/remove virtual desktops or applications based on the requirement. 

3. Remote Access & Security - Companies who are very strict with their data can utilize Citrix Cloud to make sure that their user are using company data within the company network. To do this - users can remote their PCs through DaaS or accessing a published HSD (Hosted Shared Desktop)

4. High Availability - Citrix is designed for High Availability to make sure that users can connect to their network connected computers to be able to work anytime